Michael Wainwright

Michael Wainwright | CEO

Michael Wainwright is an 18 year veteran of the Consumer packaged goods industry. A graduate of SUNY Buffalo, Wainwright went to work for Bayer in 1989. After 11 years in what Wainwright calls "the best classical sales and marketing organization around", he was recruited to Twinlab to launch their mass market business. As a GM for Twinlab, Wainwright spent three years building a world class sales and marketing team that led the industry in Sports Nutrition and provided the starting point for dedicated Sports Nutrition sections in leading Food, Drug and Mass Market chains. In 2002, Wainwright was recruited by Life Time Fitness CEO Bahram Akradi, to lead the roll out of their Nutritional Platform. "Life Time was a life changing experience" says Wainwright. "They are simply the best when it comes to delivering on the Healthy Lifestyle mantra". After 3 years as a VP at Life Time, Wainwright left to launch SportTech. "What led to this is simply the alignment of the moon, sun and stars" said Wainwright.

Michael resides in Milford, Michigan with his wife Natalie and their four "very active" children, Dominick, Elise, Julian and Roman.